Umm, no thanks

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This is just ridiculous. Do marketing folks think this is actually interesting? It's boring, and even the clothes are ridiculous. Nice surf hats though - that'll keep the sun away. … [Read more...]

Intel Shows Off a Web-Surfing Surfboard

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I came across this bizarre display of ridiculous surf consumerism during a random Google search this morning.  The article was originally published by ABC News on Oct 8, 2004 ...the headline screaming: "Intel Shows Off a Web-Surfing Surfboard"...a desperate attempt to save the hi-tech company from the dot.com bubble burst.  Because you wouldn't believe me if I simply summarized what the article is about, I feel that it is necessary to paste the stupidest part of the article: "Ralph Bond, a spokesman … [Read more...]

Celebrities who can stand next to surfboards: Kardashian #2

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Do we really have to start caring about all the Kardashians now? It's like celebrity Reagan economics. I mean, I could make some really obvious "trickle down" jokes stemming from why Kim Kardashian is famous, but I'm gonna be a lady and pass... Caption: "Does this board make my a$$ look big? I hope so, 'cause my sister gets all the attention with hers." Writer's Note: I will never drink Sierra Mist again. Writer's Shopping List: Find new vodka mixer. … [Read more...]

Introducing the “Surf Simulator”

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According to it’s UK promoter, Corporate Leisure International (http://www.corporateleisure.co.uk/), the ‘Surf Simulator “gives you the opportunity to ‘ride the tube‘ without getting your feet wet“. Huh? A sign the Corporate world is REALLY out of touch? Nah, just another way to have fun at a party. CLI, an event business, also offers among others: snowboard, jet ski, and magic carpet(?) “simulators”. The best part? Like a mechanical bull, simulators are controlled by an operator … [Read more...]

SUP Magazine finds its place in the world

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Sometimes a photo comes along that just sorta makes sense. The rollerbladers of the seas are always an easy target. When celebrities and the elderly have taken to doing it in lakes and community center pools, any remaining iota of cool that SUP-ing retained is now lost. Sure, you can argue about Laird and others who do it at Waimea and Teahupoo. While I can respect their insanity talent, rollerblading in a halfpipe never made it any cooler. … [Read more...]

Fuel TV’s The Daily Habit rocks, plays douchey music

First off, I love my Fuel TV. Most of their shows and programs are unreal.  From Fins and On Surfari, to the surf videos and contests that they run, they definitely do things right.  As a non-skater/snowboarder, I’m even addicted to much of their skating and snow programming.  Capping all this off is their news show which serves as a news recap program for the action sports industry, The Daily Habit. The Daily Habit brings you up to date on the latest contest results, industry moves, … [Read more...]

“iJoy” watching people make fools of themselves

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An all time low for board sport trainers, the iJoy balance board looks like the biggest waste of money. Ever. Really, you just stand on it, and you set it to an intensity (if that's what you want to call it...) and then - BAM! - it shakes! That thing looks easier to balance on than solid ground! Maybe if it kinda teeter-tottered and wobbled, it would be of good use, but this... meh. An Indo Board (which I have, by the way, and give a full endorsement) would be a much better alternative, and it's … [Read more...]

Surfer with too much time on his hands

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We're all for entrepreneurialism. But the surfer or non-surfer who conceived off this wine stopper with a surfing edge didn't really, umm, think about it before making it and selling it on Ebay. This is NOT getting me stoked to drink wine, NOR surf. Not stoked. … [Read more...]

Ronald McDonald surfing

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The collective surfing world upchucked it's Happy Meal today. … [Read more...]

The End of Surfing in 1948: Motorized Surfboards?!?

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This piece of ridiculous surfing consumerism was submitted by Herzog, one of our readers in Brazil.  This guy actually invented this motorized surfboard in the 1940s, we think it would have caught on if he had on some board shorts and took off the 3-piece suit.  Or maybe this guy can be credited with the birth of SUP?  He is holding onto something, is that a paddle?!? … [Read more...]