I came across this bizarre display of ridiculous surf consumerism during a random Google search this morning. The article was originally published by ABC News on Oct 8, 2004 …the headline screaming: “Intel Shows Off a Web-Surfing Surfboard”…a desperate attempt to save the hi-tech company from the dot.com bubble burst. Because you wouldn’t believe me if I simply summarized what the article is about, I feel that it is necessary to paste the stupidest part of the article:
“Ralph Bond, a spokesman for Intel, says the company has helped designed a surfboard that contains a fully functional wireless laptop that would allow riders to “Surf the surf and surf the Web at the same time.”
Bond says the one-of-a-kind creation is meant “to show how wireless connectivity to the Internet is really permeating every aspect of our lives.” And while mixing the waves with the Web might sound like an ingenious idea, it wasn’t an easy task to accomplish.
Are they on crack? “Ingenius idea?” This is possibly the lamest attempt to make a geek brand cool – but please, don’t pull surfing into this one. It would not have been so outrageous if they had at least used the stand up paddle surfboard as their digital dream quiver.