The collective surfing world upchucked today as The New York Times “Style” magazine shows weird and ridiculous pairings of Dolce & Gabana, dead animals and “Hey let’s throw some surfboards in there – man we’re so hip.”
Yes, you can just picture some editor at the Times in black rimmed glasses with a self-congratulatory smile. Ugh. The results are reminiscent of the Montauk Monster sightings earlier this year (but with more fur, I guess, and a sh!t eating grin.)
The truth is that no real surfer would be caught dead wearing dead animal crap, and certainly not for a photo shoot at a local surfing break where other surfers are going to laugh at you (and worse) the next time they see you. And not let you have any waves.
This particular beast of a shoot stands in marked contrast to the New York Times photographer who was at Rockaway Beach last weekend, local surfers report, shooting images of actual! surfers! surfing! waves! for a real story about surfing in the cold waters of New York.
The surfers at DailyStoke.com are definitely not stoked.
You can see the rest of this ridiculous mix of surfing and consumerism, here.
[Editor’s Note: That sound you hear in the background is the wail of the ocean friends of the seals, penguins and other sea critters that made up this D&G thing.]