
This is a Sex Wax print ad campaign. Good stuff. I haven’t personally picked up a stick of Sex Wax in a long time, largely because I don’t think it’s as good as Sticky Bumps or Palmers. Just personal preference, but when I wax my poly boards with Sex Wax, the wax tends to crumble a bit more than the other surfboard waxes. Anyway, back to the campaign - This was very well done. An eye catching ad, using a bit of skin. The young guy looks a little bit like Jesus, ya know? This ad campaign ran pretty much only in Australia, if I remember correctly.

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haha - good ads! too bad they can’t run that in the states. just switched back to sexwax after years of sticky bumps.
You should try Waxy wax, everyone on the North Shore is using it. Sunny was using the pink @ Sunset