After a considerably short run under the hands of Surfline, which purchased the glossy photo-centric magazine just last year, the print version of Water magazine is now being cancelled. Surfline sent out an email today to anyone who subscribed to the print version of the magazine, stating that they will be transmitting a full refund for any unpublished issues. Water which was one issue shy of completing its seventh year in existence, was a nice contrast to the three major surfing surfing magazines. Water, like similar glossies, The Surfer’s Path and Surfer’s Journal focused on images and stories, with substantially less advertising than the monthly magazines.
The decision to suspend publishing of the print version of Water was done quietly and with little fanfare. Surfline took an unprofitable business and apparently made it less profitable. Let’s hope they can turn the feature rich content of Water magazine into an equally rich online magazine. Here’s wishing their writers, photographers and all other contributors well in their future endeavours.
Rest in peace, Water.